FOX & CO
A full branding package with enough elements and guidance to help the client not only use provided resources but create new resources as her business continues to grow.
DESIGN BRIEF
What are we trying to accomplish?
Create consumer awareness.
Create compelling and distinctive brand identity and packaging.
Create a retro, home-grown, organic feel for a soap and accessories shop.
Who are we trying to influence?
Men and women who want a little more from their hygiene products.
People who want value self care, particularly when it comes to products they use everyday.
People who value shopping small and organic.
What do they think now?
I love homemade soaps, but they're so unaffordable.
Small shops are dying out quickly, they're a thing of the past.
If I want to take care of myself, it's going to be costly or heavy on the harsh chemicals.
What do we want them to think?
Homemade soap is affordable and available.
Small shops are gaining new life everyday, especially through the internet, but that doesn't mean our old-fashioned, homegrown vibe is dead.
How will this be communicated?
Identity design and package design.
Applications: logo, signage, package design, paper collateral, carvings, stamps, and seals.
What is the tonality of the communication?
Retro, colorful, and full of life.
Self-care centered.
Small shop feeling when you arrive at the farmer's market booth.
The Fox & Co. Element Sheet, a resource the owner can refer to in order to find colors, fonts and other elements.
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